Inbound Marketing

Attract and convert your customer through direct and customised communication

We attract customers using actions that include calls to action and conversion points. Before that, or depending on their behaviour, we create segments in order to adapt our messages to their needs. Email marketing, especially if it is automated, is the best resource for achieving the best results.

Health professionals, pharmacists, patients, consumers

Your inbound marketing
from strategy to action

Dx360

Diagnosis

Do you want to advertise a new product? Expand your database and knowledge of your audience? Activate your sales? Before we get started, we are going to delve into your objectives, your brand’s momentum, your users’ profiles and the scope of the inbound marketing activities that you have already carried out, as well as the technology you have to implement them.

Rx360

Prescription

We get inside your customer’s head to decide how to attract them and what content they would like to receive in order to build a long-term relationship of trust. We develop a segmented plan based on their life cycle and we plan a timeline of actions with the right frequency.

Tx360

Treatment

We create, design and program content that attracts and converts customers, using the best technology available. We recommend you and we prepare the inbound marketing campaign automation tool that will let you customise your messages and measure the results of each action.

NxT360

Follow-up

We analyse the effectiveness of each email sent (open rate, click percentage, etc.), the status of your database (number of active and inactive subscribers, additions and deletions, etc.) and we score your users to know them better and achieve the best results with each new action.

You might also be interested in

Email marketing, an essential channel
in your relationship with
healthcare professionals

Email marketing, an essential channel in your relationship with healthcare professionals

A report prepared jointly with iDoctus,
with strategies, cases and data on the use of Email
marketing in the pharmaceutical industry

A report prepared jointly with iDoctus, with strategies, cases and data on the use of email marketing in the pharmaceutical industry