A 4-6*-week process formulated by IDE360 that combines strategy, creativity, and in-depth knowledge of the pharmaceutical industry to address the healthcare professional's new opportunities, needs, and situation.
Establishing the starting point for the experience and expectations of the work team, based on reviewing strategic objectives, the digital assets and experiences available, and the results of existing initiatives.
Methodology: meetings, questionnaires and/or interviews with key team members.
Assessment of the needs of healthcare professionals, identification of profiles and behaviour patterns "customer personas" and "customer journeys," most relevant content, promotion channels. Assessment of own existing initiatives.
Methodology: market research, analysis of information already available
Identification of Best Practices within the pharmaceutical industry and opportunities to build a discernible value proposition.
Methodology: market research
How marketing initiatives are developed
How we create content
The role of customer-facing teams
The promotional model
How we measure success