Attract and connect with the right content, at the right time and through the right channel
Building long-term relationships with your users (be they consumers, patients or health professionals) is the key to any strategy. Because it helps lower the cost of acquiring a new customer and it increases sales. The goal is to attract your consumers, turn them into repeat customers and have them recommend you. And to do this, you have to offer an integrated omnichannel experience that increases the frequency, scope and impact of your messaging.
Health professionals, pharmacists, patients, consumers
Your customer engagement plan, from strategy to action
We start by listening to you. We ask you about the value proposition, purpose and main messages of your brand. And about your digital experience and the technology you have and use, the channels you use, integration with offline channels, including customer-facing roles and the action plan that
you have in place. We delve into the market and the behaviour of your users to determine the challenges and opportunities that will guide your next steps.
Based on our analysis of all this information, we design your omnichannel plan and recommend the content, channels and timeline that are best suited to the needs of your business and your users. We also propose a segmentation strategy for your audience with customised messaging based on its life cycle so you can connect better. We also deliver a measurement model to determine how each channel and initiative contributes to your brand’s objectives.
We guide you when implementing thevplan’s initiatives: we develop your corporate page, the website of your next launch or the portal for healthcare professionals, we prepare webinars, launch automated Email Marketing campaigns,
manage your social media, and much more.
Follow-up Based on the measurement model, we see how the initiatives and channels are working, we learn how your users behave and we can take better decisions for future actions.
The omnichannel challenge
The pharmaceutical industry is transitioning toward a new relationship model in which companies take advantage of multiple digital channels to create an excellent user experience.