DIGITAL
TRANSFORMATION

1

The Client

Desk, online and offline research aimed at learning behaviours, needs and desires. Development of Customer Journeys to identify touchpoints, pain points and gaps, generating initiatives.
2

Internal Digital Assets and Skills

In-depth interviews and online ad-hoc surveys to establish a baseline in digital skills. Mapping of current channels and technology, identifying gaps, defining and implementing improvement plans and strategies.
3

Change

Training programmes for Executives, Middle Management and cross-functional teams. Digital Days, gamified training platforms, automated email marketing programmes.

OMNICHANNEL
AND DIGITAL
STRATEGY

1

Strategic and Creative Approach

We design strategic plans that focus on the client. Pre- and post-release or in any stage of the product's life cycle. Definition of the opportunity, positioning and messages; creative strategy development; storytelling; and verbal and graphic identity.
2

Definition and development of Channels and Content

Applying the strategy and web creativity, social media, loyalty clubs, webinars, gamification, ad-hoc programmes. Medical content, clinical cases, medical education.
3

Definition and development of Promotional Plans

Video, online advertising and SEM, identification and management of influencers, online and offline PR, email marketing and marketing automation.

INITIATIVES

1

DTC (Direct-to-Consumer) campaigns

Pathology awareness, loyalty programs, CSR campaigns.
2

OTC/Parapharmacy campaigns: consumer - trade - prescriber

Multi-targeted campaigns and promotions. Expertise in pharmacy campaigns. Paid campaigns, SEO, social media, promotions.
3

Campaigns for Healthcare Professionals

Inbound marketing for healthcare professionals: lead acquisition and management, creation of conversion models linked to impact campaigns, development of clinical cases linked to message automation.

DIGITAL
ANALYTICS

1

Insights from analytics

Social media, websites, email automation, loyalty and gamification programmes/platforms. Dashboard integration.
2

Development of Conversion Funnels

Using data from each brand's digital ecosystem, we design the conversion funnel with the aim of learning about and optimising the channels and content with the highest conversion rates.
3

Development of Customer Journeys

Using client insight data, we develop Customer Personas and Customer Journeys for the purpose of identifying touchpoints, gaps and initiatives.