As a pharmaceutical
industry professional
are you in any of
the following situations?

As a pharmaceutical industry professional are you in any of the following situations?

Explore and find out how we can help you.

Situation

1. Brand Plans 2023.
Omnichannel? What is
the ideal online and offline mix?

1. Brand Plans 2023. Omnichannel? What is the ideal online and offline mix?

After heavy reliance on digital resources during the pandemic, 2022 saw a return to traditional channels. 2023 will again demand a rebalancing of omnichannel strategies. What is the ideal mix to achieve your goals and be successful?

IDE360 Solution

We are by your side to:

Design your roadmap, taking into account your brand's life cycle, your goals, along with your company's digital and technological maturity

Build or adapt your digital ecosystem and integrate it with your offline actions

Know the standards and trends in PHARMA in general and in your therapeutic area of interest

Build a one-to-one omnichannel relationship with your customers

Situation

2. Promotion of products with no support from the sales staff

We know that digital is an effective and efficient solution for these products. The content, channel and frequency strategy is essential to success:

IDE360 Solution

We are by your side to:

Define your strategy and an action plan so you can reach your goals

Build message flows by segments: by potential, by interest, etc.

Automate email flows.

Analyse metrics and adjust content based on specific audience behaviours.

Situation

3. Email marketing is more relevant than never

Healthcare professionals will only open those emails that stand out in their inbox.Quantity or quality? Bulk email or approved email? How do I implement fragments? Newsletter or occasional emails? Do I need to automate my email strategy?

IDE360 Solution

We are by your side to:

Design your strategy for success.

Integrate campaigns into your promotional plan.

Customise and automate email flows by potential or behaviour.

Simplify and optimise campaign creation by block structures or content fragments.

Link approved emails managed by the sales network with the global email strategy so they work in unison.

Situation

4. Sales Reps are the image of the company. How can they be best included in the roadmap towards the digital transformation?

The digital acceleration caused by the pandemic has left many teams at a point where the need to integrate omnichannel marketing is relevant.

IDE360 Solution

We are by your side to:

Train teams by using interactive online and offline content and experiences.

Incluide tutorials and support services in online and offline materials

Develop internal communication campaigns for the digital integration of the team

Situation

5. What should my HCP Portal have?

You are in the process of developing an HCP Portal or you may have already developed one or more. Portals for healthcare professionals are no longer a trend, they're a necessity. How can you stand out in an increasingly competitive environment? Is the portal the core of my omnichannel strategy? Do I have to integrate all the channels? How should I promote it?

IDE360 Solution

We are by your side to:

Conduct benchmark studies to ensure that your portal meets or exceeds the industry standard.

Develop your portal with a focus on experience and user needs (doctors or pharmacists).

Develop a sustainable content strategy: formats and frequency.

Integrate this new channel into an omnichannel strategy.

Situation

6. I have a lot of offline content that is not being used. How do I digitise it?

We all have high-quality content that is not available in the best format: it may be disordered, scattered on several channels or not digitised.

IDE360 Solution

We are by your side to:

Optimise and not only adapt your content to leverage the advantages of digital media.

Get the most of the investment made in content.

Develop promotional campaigns that introduce doctors to these contents.

Create repositories consistent with the communication and positioning strategies for the products.

Situation

7. Social Media: How do I get fans and generate awareness?

Health professionals or end consumers?
Pharmacies on Instagram, doctors and medical companies on LinkedIn, Twitter and YouTube, consumers on Facebook, Instagram and Tik Tok... Which social network should I prioritise? What should my content strategy be like? What do I post and how often? What is the ideal balance between paid and organic? What trends should I be familiar with?

IDE360 Solution

We are by your side to:

Design your social media strategy

Develop a content plan that is tailored to the needs and formats of each social network

Design a PAID strategy to ensure the reach and frequency with which you want to impact your audience

Analyse metrics to keep the content interesting to the audience at all times.

Integrate your social media plan into an onmichannel strategy to boost your customer retention.

Situation

8. Strategies for patients and promoting Rx products Do they work?

Doctors, hospital pharmacy, all healthcare agents agree: including the patient's participation and perspective in the marketing and communication strategies should play an important role in any value proposition of the pharmaceutical industry, but the Brand Plans focused on patients are still evolving.

IDE360 Solution

We are by your side to:

Understand how a patient strategy can fit in with your business objectives.

Develop an action plan and content that include the patient's needs and concerns.

Develop creative initiatives around key days, such as World ... Day, initiatives on social media, Digital Therapeutics projects, etc.

Situation

9. I need a fast website (iPDF)

Do you need a fast and online solution for a product launch, event or urgent material, and don't have time to develop a website?

How can you set one up quickly without going through all the usual IT processes, without sacrificing the creativity and design associated with the brand?

IDE360 Solution

We are by your side to:

Transfer your content to a web format without the need for programming.

Create specific and interactive content that will take advantage of digital media.

Usea domain or subdomain to create a link that can be accessed directly or via a QR code.

Situation

10. It's conference season: When does choosing a webinar format make sense?

The webinar provides us with an "all in one": reaching an audience quickly, capturing registrations, digitized content, interest in the proposed topics, economic costs and without losing the possibility of interaction.

IDE360 Solution

We are by your side to:

Determine how webinars fit into your strategy and action plan

Plan before, during and after the event through an omnichannel approach.

Detect and alleviate sticking points in the attendee experience.

Develop a creative concept that accompanies your event and that can be extended in all media and formats in a cohesive way.

Don't miss the chance
to connect better
with your audience.

Don't miss the chanceto connect better with your audience.